from idea to  identity

Helping founders, creators, and brands bring their vision to life and tell their stories by crafting brand identity, shaping content and media strategy, and bringing it all to life through creative production and editing. End-to-end support, from concept to creation like a guide helping you navigate the climb.

Whether you're just getting started or looking to elevate what you’ve already built, I offer creative partnership that’s both strategic and personal from the first idea to the final cut.

Here's how your next chapter can be supported

brand identity & visual direction

A recognizable brand starts with a clear visual language. Helping define your look, tone, and overall presence so your audience instantly knows it's you.


What’s included

  • logo design

  • color palette

  • typography

  • brand voice development

  • visual guidelines for consistent execution across platforms

content production

High-quality assets that reflect your voice and vision whether you're building a brand, launching a channel, or growing your community. Through erza(photo) production covers both video and photography helping you tell your story with clarity, emotion, and impact.


What’s included

  • end-to-end asset & content production (building ready for YouTube, Reels, websites, and everything in between)

  • photography & videography

SMM & media strategy

Strong content needs more than visuals. It needs purpose. That means bringing structure to your ideas, clarifying what to share and where to show up, staying consistent, and (most importantly) knowing what’s working. From lead generation to tracking ROI, every piece is tied to your goals.


What’s included

  • platform specific planning across social/search channels

  • performance evaluation & reporting

creative consulting & 1:1 sessions

Sometimes you just need a fresh perspective or a push in the right direction. These sessions are built for founders, creators, and small teams looking for clarity, creative direction, or help making confident decisions.


What’s included

  • 60 min individually tailored session focused on brand positioning, messaging, content direction, or platform strategy and optimization.

  • follow-up notes and action steps

Here’s how it works

1. discovery & alignment

We’ll start with a short call or creative brief to align on your goals, audience, and priorities. This is where we define the scope (whether it's a one-time project or ongoing support) and I’ll outline a proposal tailored to your needs.

2. strategy & planning

Based on your goals, I’ll develop a custom plan. This could include brand direction, content calendars, platform strategies, or creative outlines. For retainers, we’ll review this monthly or quarterly to stay aligned.

3. creation & collaboration

From content production to design work, this is where ideas turn into deliverables. You’ll receive progress updates, preview drafts, and have built-in space to give feedback.

4. deliver & go live

Final assets are delivered in ready-to-use formats. For ongoing partnerships, this is also when content is scheduled or shared, analytics are reviewed, and we start planning the next phase.

And here’s a little about me

I’m Daria, a creative and hands-on strategist with years of experience in tech, digital advertising, and brand storytelling. I’ve worked at companies like Flipp, Reddit, and Dentsu, partnering with numerous brands to create campaigns, optimize performance, and build meaningful connections with their audiences.

I collaborate with founders, creators, and small businesses to craft cohesive visual identities, content that resonates, and strategy-led digital presence. Think of this as a full-service creative studio built to deliver thoughtful, high-impact work without the overhead of a traditional agency. I’m here to help guide the creative climb (from first step to summit).

Alongside my client work, I also run a YouTube series called Following Curiosity on my channel @onesecretoutlet, where I explore ideas, cultures, and everyday experiences through a creative lens, and a photography practice, erza(photo), rooted in storytelling.